Paper cards are becoming outdated after a large number of businesses migrated from the physical to the online world. The reason is that many professionals like to have a digital card that can easily be shared with anyone through social communication apps and email.

At the same time, it is crucial for a professional to have a catchy business card that can draw attention at first impression. Having a boring card won’t help you get business inquiries and potential leads.

Creating an impressive card may take a little extra time and effort, but it’s always worth it.

Tips to Make Business Cards More Engaging

Today, I am going to show you some amazing tips that you can follow to make your digital business card more attractive than ever. So, let’s get right into this!

Add a Visual Flair

Undoubtedly, the first and foremost thing that should be taken into consideration is the visual elements. Visuals are the first impression on any business card. So, they have to be strong enough to leave a lasting impression on reader.

I am not saying that you should get rid of plain text, but emphasizing the importance of graphics, images, and animations to draw attention. This could be anything like company’s logo, images related to your products or services, and photographs of company staff. Visual elements, when used correctly, pique interest of readers and force them to learn more about what you do.

Add Rich Content

One of the biggest mistakes many professionals make is to add just a few details, and forget about crucial aspects. You should add rich content to make your card look out of the ordinary. Think about things that you can add apart from contact details, name, and title.

It could be linked to your active social profiles, online portfolio, and website. You can also go the extra mile to add additional details about your company and its culture. Furthermore, attaching relevant brochures or documents is also a good idea. In short, the more information you provide to your potential clients, the more they are likely to resonate with it.

However, make sure not to use complex terminologies or prose that’s hard to read for a common person. With the help of an online paraphraser is advisable since this can help you turn ordinary content into engaging and lively one.

Using it is just a piece of cake. Visit the paraphrasing tool online, add your text, tap the ‘Paraphrase’ button, and you will be done. That’s how easy it is to get impressive text for your business card.

Optimize for Sharing

A card that’s not worth-sharing will never bring you more leads and sales. You have to make it easy to share with potential clients or customers. Remember, the top reason why most people opt for a digital card is because it is always easy to share.

So, you have to make sure it is always easy to share through social platforms such as Instagram, Facebook, LinkedIn, Pinterest, Snapchat, and Twitter. You can embed some of these popular platforms to make it easier for prospects to reach out. Provide a clear call to action to save people from confusion. Make your card effortless to promote for people so that you can get the best reach.

Use Professional Photo

Believe it or not, your photograph is a massive impact on people. Always use a professional picture to leave a memorable first impression. It should make people stay on your card for long. If you are unable to use full photos due to a minimalistic design approach, go for a high-quality and clear headshot.

Try incorporating these elements in your photo:

• Put a sweet smile on your face
• The jawline should be visible with a shadow
• Eyes should not be congested
• Try wearing a formal attire. Something like a dark suit works well.
• A bright background always works well. So, go for it!
• Try to pose asymmetrically in the photograph.

Choose a Nice Contrast with the Background

One of the most important elements that you should consider while trying to make your business card standout is choosing a nice background. People may not want to stay on your card if the background color or image is not selected suitably.

In most cases, it is wonderful to create a contrast with the background to draw people’s attention. For instance, a light background should work well with a dark design. You can feel free to play around with a few suitable background options and see which one fits in well with the rest of the design elements. However, make sure you never overdo it.

Include Only Relevant Info

A business card is not a place where you are supposed to mention everything in detail. Instead, it should provide a glimpse into your products or services in a clear way. Keep it easy for potential clients by using a minimalistic approach. Do not include irrelevant information as this would worsen the situation. Provide a clear picture of what you do and how you are different from the rest of the professionals in the industry.

Some of the most important elements that you should not skip adding to your digital card include branding logo design, a short tagline, link to social accounts, contact details, and call to action. The rest of the things can be explained later when anyone approaches you.

Conclusion

Designing a professional business card is the need of the hour since physical paper cards are out of the job nowadays for many people. I have shared some useful tips above that you can employ to turn an ordinary design into impressive one. So, go ahead and try these suggestions to make your business card more engaging and creative. Make sure to provide maximum value through an optimized user experience and rich content.